What brand of jeans is good? Popular brands and purchasing guides across the Internet
As a classic and versatile item, jeans have always been the focus of consumers' attention. Recently, hot topics about jeans on the Internet mainly focus on brand reputation, cost performance, comfort, and environmentally friendly materials. This article will combine the hot content of the past 10 days to compile a structured data report for you to help you choose the most suitable jeans brand.
1. Ranking of popular jeans brands (based on e-commerce platform sales and social platform discussion popularity)

| Ranking | Brand | Popular models | Price range (yuan) | core selling point |
|---|---|---|---|---|
| 1 | Levi's | 501 classic straight | 500-1200 | Vintage tailoring, highly elastic fabric |
| 2 | UNIQLO | U series magic pants | 199-399 | High cost performance, comfortable and versatile |
| 3 | Lee | 101+ slimming series | 300-800 | Slim design, wear-resistant material |
| 4 | ZARA | TRF imitation old style | 199-499 | Trendy design, fast fashion first choice |
| 5 | EVISU | Classic seagull pattern | 1000-3000 | Japanese trendy brands and limited editions command high premiums |
2. Five key factors for consumers to buy jeans
According to the popularity of social media discussions, the purchase dimensions that users are most concerned about are as follows:
| factors | Proportion | Represent the brand |
|---|---|---|
| Comfort (elasticity/breathability) | 32% | UNIQLO、Levi's Premium |
| Version design (slimming/modifying leg shape) | 28% | Lee, MO&Co. |
| price/performance ratio | 22% | ZARA, H&M |
| Environmentally friendly materials (organic cotton/water-saving technology) | 12% | MUD Jeans, Nudie Jeans |
| Brand premium (luxury co-branded models) | 6% | GUCCI, Balenciaga |
3. Jeans fashion trends in 2024
1.sustainable fashion: Environmentally friendly brands such asRe/Done(Recycled old jeans) search volume increased by 45% year-on-year;
2.wide-leg silhouette: Y2K style is back, and floor-length bell-bottom pants have become a hot item in Xiaohongshu;
3.Smart technology: Self-heating fabrics (such asWrangler ICSTechnology) Winter models are popular.
4. Suggestions on purchasing
1.Limited budget: Give priority to fast fashion brands such as UNIQLO and ZARA, and pay attention to check the cotton content (recommended ≥80%);
2.pursuit of quality: Levi's and Lee's mid-to-high-end series are more durable, pay attention to distinguish the washing process (laser cutting is more environmentally friendly);
3.special needs: Plus-size people can pay attentionTorrid, recommended by sports enthusiastsLululemonDenim series.
Tips: The recent “Slim Jeans Review” on Douyin, which has become popular, shows that the dark-colored mid-waist straight style is the most leg-lengthening. It is recommended to refer to the actual wearing effect in the live broadcast room before purchasing.
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