What is the name of the popular necklace this year? The hot topics on the entire network in the past 10 days
With the change of fashion trends, necklaces, as an evergreen item in the accessories industry, will emerge every year with new trends. This article will combine the popular topic data from the entire network for nearly 10 days (as of October 2023) to reveal the most popular necklace style this year, and attach structured data analysis.
1. Top 5 popular necklace styles in 2023
| Ranking | name | Features | Hot search index |
|---|---|---|---|
| 1 | Dopamine beaded chain | Colorful acrylic/resin bead strings, candy color system | 9.8/10 |
| 2 | Y2K metal chain | Thick chain, old texture, retro futuristic style | 9.2/10 |
| 3 | Pearl stacking suit | Baroque special beads, detachable design | 8.7/10 |
| 4 | Minimalist coin necklace | Single engraved pendant, 14K gold | 8.5/10 |
| 5 | Ecological natural element chain | Leaves/shells/fossil shapes, environmentally friendly materials | 7.9/10 |
2. The popular logic behind popular necklaces
1.Dopamine trend continues: Psychological research shows that bright colors can stimulate happy emotions, which is highly consistent with consumers' pursuit of pleasure in the post-epidemic era.
2.Retro law of reincarnation: After the chain elements that were popular in the 2000s were improved, and combined with this year's popular motorcycle outfit, it triggered the topic of #Millennial Hot Girls# on social media, with the number of related videos being viewed over 300 million.
3.Sustainable fashion rises: According to data from e-commerce platforms, sales of environmentally friendly necklaces using recycled metals/plant resins rose by 156% year-on-year, reflecting the importance of Generation Z to environmental protection concepts.
III. Analysis of consumer purchasing behavior data
| Price range | Percentage | Popular Materials | Typical purchasing scenarios |
|---|---|---|---|
| RMB 50-200 | 42% | Alloy/acrylic | Daily matching, photo props |
| RMB 200-800 | 35% | 925 silver/artificial pearls | Gift gifts, wear in the workplace |
| More than 800 yuan | twenty three% | 18K gold/natural gemstone | Collection and investment, important occasions |
4. Celebrity sales effect inventory
The recent wear choices of many top stars have directly affected the number of single items searches:
5. Future trend forecast
According to the 2024 Early Spring Color Report released by fashion agency Pantone, the following elements are expected to become new favorites:
The essence of fashion is self-expression. Choosing a necklace style that suits you is more important than blindly following the trend. It is recommended that consumers find the best matching choice among these popular styles this year based on their personal style, occasion needs and budget.
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