How much is the wholesale price of toys in Shantou? Analysis of popular toy categories and prices across the entire network
Recently, the popularity of the toy wholesale market continues to rise. As an important domestic toy production base and wholesale distribution center, Shantou's price trends have attracted much attention. This article combines hot topics and industry data from the entire Internet in the past 10 days to sort out the popular categories, price ranges and purchasing suggestions of Shantou Toy Wholesale Market.
1. Overview of Shantou Toy Wholesale Market

Chenghai District in Shantou is known as the "Toy Capital of China" and is home to about 30% of the country's toy manufacturing companies, covering all categories such as building blocks, electric toys, and educational toys. Recently, wholesale orders have increased significantly due to the summer consumption peak season and e-commerce promotions.
2. Popular toy categories and wholesale prices (data as of October 2023)
| Category | Representative products | Wholesale unit price (yuan) | Minimum quantity (pieces) |
|---|---|---|---|
| plastic building blocks | Compatible with LEGO-style building blocks | 5-20 | 100 |
| Electric remote controlled toys | Remote control car/drone | 30-150 | 50 |
| educational toys | Jigsaw/magnetic pieces | 8-50 | 200 |
| Blind box doll | Animation IP series | 3-15 | 500 |
| stuffed toys | cartoon doll | 10-40 | 100 |
3. Key factors affecting wholesale prices
1.Material differences: For example, the price of ABS plastic building blocks is 20%-30% higher than that of ordinary PE materials;
2.Order size: A single purchase of more than 1,000 pieces can enjoy an additional 5%-10% discount;
3.IP authorization: The price of genuine licensed toys (such as Disney co-branded) is doubled;
4.Logistics cost: The intra-provincial freight is about 0.5 yuan/kg, and the inter-provincial freight is increased by 15%.
4. Procurement suggestions
1.Price comparison channels: Compare Shantou factory direct supply prices through 1688, Yiwu Gou and other platforms;
2.Key points for inspection: Focus on 3C certification, environmental labeling and packaging integrity;
3.Stocking up during peak season: Prices of some categories may increase before Double Eleven. It is recommended to place orders one month in advance.
5. Industry trends
According to recent hot search data, the wholesale volume of STEAM educational toys (such as programming robots) increased by 40% year-on-year, while the demand for traditional electric toys declined. The proportion of cross-border e-commerce orders has increased, and some Shantou factories have launched a "small order quick turnaround" model, supporting a minimum order of 100 pieces.
To sum up, the wholesale price of toys in Shantou varies greatly depending on the category and purchase volume. It is recommended that buyers directly contact the factory based on their own needs to obtain the best quotation. If you need a specific product quotation, you can contact the local industry association or obtain the latest data through the B2B platform.
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